Lauren is a tourism industry leader with 18 years’ experience working in the industry.

 

Lauren has extensive experience in marketing and communications, and takes a strategic approach to destination management, ensuring brand promise matches industry product. She builds trusting and professional relationships that become the foundation to a sustainable, cohesive and vibrant tourism industry.

 

In her role as Executive Officer of the Lord Howe Island Tourism Association, she was responsible for leading the association through a restructure, implementing a successful new brand position and negotiating the transition of visitor information services from local council to LHI Tourism Association.

 

As the Chief Executive Officer at Australian Regional Tourism (ART), Lauren led the development of the Tourism Hub, a partnership between the government and private sector to develop a central platform to access tourism research, news and opportunities. Its purpose is to end isolation and facilitate connectivity in regional destinations, share knowledge and advice, and to enable collaboration between regions to develop best practice solutions to common challenges.

 

Lauren has been successful in strengthening the financial position of ART through securing corporate sponsorships and growing the membership base of the organisation. She provides support to a number of regional councils and tourism organisations, co-authored the paper Visitor Economy Thinking for Local Government, and is an active member on the Austrade drafting group for Australia’s next long-term tourism strategy, Tourism 2030.

 

Her key strength is in providing effective leadership to make a significant contribution to the tourism industry. By building strong partnerships across private and government sectors Lauren is able to improve social and economic outcomes within regional communities.

 

Lauren has significant experience in providing the essential tourism services required to build a thriving and cohesive tourism industry.

 

Contact Lauren to discuss how Tourism Direction can assist you to build a sustainable visitor economy.

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